I've never been more convinced that this "campaign" is nothing more than a social experiment. In fact you can't convince me that Trump isn't running because of a bet that he made. That's how Scientology happened, you know?
However, Trump completely reinvented the spin game today. He might have produced a masterpiece, even.
Love this. Get out in front and tell the story that you want told. Don't sit back and let the story control you. That's PR 101. Also, remember to delete any Tweets from 2013, so that this can't be brought up again.
The most important lesson that Mr. Trump shows us though is that the best defense is a good offense.
"Write your own book because you can tell your story better than anyone." - Donald J. Trump
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