The Reign of Terror Continues

Source - As if the sports marketing world needed another sign that the 22-year-old is "the real thing," the golfer has signed a deal with Coca-Cola. Neither the company nor his agent, Jay Danzi, would confirm the financials of the partnership other than to say it the multiyear deal will be one of the biggest the company has made with an athlete.

Spieth will appear on everything from television commercials to digital and social media as well as point-of-sale and on packaging for Coca-Cola products as well as its water brand Dasani.

With his performance over the last year, Spieth has vaulted himself into an exclusive category. One source familiar with the deal said that, internally, he's on the same level as LeBron James (who had his own Sprite flavor for the past two years), Jennifer Aniston (Smartwater) and Taylor Swift (Diet Coke).

I've made no secret that I'm still a Rory guy first and foremost, and stuff like this is why.

Jordan Spieth's Reign of Terror continues. He lives modestly, draws inspiration from his autistic sister, and does essentially none of the stuff we would do if we conquered our profession at 22, like helping people out.

When Rory conquered the world, he did exactly what we all would have done. He punted his then girlfriend for a new hotter one, but not before saying "Sup?" to a model or two. He bought the farthest thing from a modest house and sold out to the highest bidder on his club deal. That's my guy. He's relatable.

Spieth has now entered a new stratosphere. Quick check of the names he was just mentioned with:

(Peasant)

Sigh. 

PS - At least he's going bald. Props to the big man upstairs for trying to keep it fair.