(Business Insider) - When LeBron James and Nike inked a lifetime endorsement deal at the end of 2015, the terms of it were never reported.
This led to speculation that the number attached to the deal could be north of $30 million per year. Over the remainder of James' life, this would put the figure in the ballpark of $1 billion.
On Tuesday, Maverick Carter — James' longtime business partner — appeared to tell GQ that the figure was, in fact, north of $1 billion.
In an exchange with GQ writer Mark Anthony Green, Carter said that he wouldn't give the exact figure. But when Green pushed and said that he'd heard $1 billion, Carter coyly said nothing. But his gesture gave it away.
Here's the exchange:
How much was the deal for?
I can't say.
Come on, Mav! Can you ballpark it?
What are people saying?
Kanye said a billion. So a billion.
[Maverick smiles and points one finger skyward.]
I mean I get it. It's good to be the King, but the Queen of England is only worth $500 million. I mean holy shit.
How on earth is this a good investment? I get that he's the best player alive (please stop Steph fan boys. Give me the 6'9" 249 lbs(wink, wink) guy that can beat you any way that he wants.), but there's no way on God's green earth that he moves a billion dollars worth of merch, ever.
I often hate Lebron for the fact that he's the most petty, childish super star ever, but now I get it. Someone literally said, "Here's a billion dollars. You're worth it." I might have an ego too.
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