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| Free at last! Free at last! |
(CNN Money) - The $280 million deal with Under Armour (UA) will last for 15 years, industry sources told CNNMoney on Tuesday. The news was first reported by ESPN.
UCLA has been outfitted by Adidas for years. Its current contract began in July 2011 and expires in June 2017. The two sides were in talks to renew that deal but were unable to reach a new agreement by the deadline.
Adidas is basically the Dane Cook of apparel providers right now. It was cool and popular once even though no one could really tell you why. Now it's just sad.
In the last year or so, Adidas has lost its contract with the NBA, Chelsea F.C., Michigan, Tennessee, Wisconsin, and now UCLA, a fact that is a blessing for everyone because what Adidas did to their uniforms should be tried as a war crime.
Think I'm being to harsh on Adidas? They had to publicly tell James Harden to stop wearing Jordans after they handed him $200 million. The only other word that I would allow other than sad to describe that is pathetic.
Adidas already lost the No. 2 spot in the US sportswear market to Under Armour last year, and now they lose again. They're even losing when their stated goal is to increase marketing with US-based sports. Then again, this is the company that decided to move its design headquarters to Brooklyn. Because you know, no one knows what sharp sportswear looks like quite like hipsters. They own the market.
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| Never Forget |
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